Marketing Consultant
QUESTION – how do I present to win?THOUGHT – learn from current affairs TV programmesResearch suggest the popularity of so-called current affairs programmes like A Current Affair and This Day Tonight. While I would argue that such programmes are anything but legitimate current affairs – ratings demonstrate they are very popular.In order to maintain that…
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Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....