95% don’t trust a degraded design

95% don’t trust a degraded design get the aesthetics right Some 89% of consumers say that they trial a competitor following a poor online experience. Some 95% of users of online devices say that a good user experience is important. But, what are the characteristics of a good user experience? This is the second of […]

95% don’t trust a degraded design get the aesthetics right Some 89% of consumers say that they trial a competitor following a poor online experience. Some 95% of users of online devices say that a good user experience is important. But, what are the characteristics of a good user experience? This is the second of five thoughts touching on this complex issue. Research in the United States found that 94% of consumers surveyed did not trust a website with a less than aesthetically pleasing design. In other studies: 52% of consumers describe poor aesthetics a major reason for not returning to a site 66% of consumers prefer to read online material that is well designed 88% say they are less likely to visit a less than aesthetically pleasing site 80% say they will disengage if content is poorly displayed 48% of consumers associate aesthetics and design with credibility These statistics…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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