92% of people trust referrals from friends

QUESTION – how do I maximise repeat business and referral rates? THOUGHT – be remarkable There is a fun little book called Purple Cow, written by Seth Godin. The premise of the book is summarised in the following tale. You and your family are travelling through the countryside, and you see a brown cow in […]

QUESTION – how do I maximise repeat business and referral rates? THOUGHT – be remarkable There is a fun little book called Purple Cow, written by Seth Godin. The premise of the book is summarised in the following tale. You and your family are travelling through the countryside, and you see a brown cow in a paddock. Do you tell the family? Of course not, they have seen many a brown cow. Then you see a black cow – and again you don’t tell the family. Black cows are ubiquitous. Then you see a bright purple cow. Do you tell the family? Of-course you do, because a purple cow is remarkable. In a speech on this same topic, Godin suggested that – ‘nobody recommends a mediocre restaurant’. The inference here is that while we might go to a mediocre restaurant once or twice because it is cheap, or even regularly…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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