explore the opportunities in loneliness In 2018 there are more than 25,000,000 people living in Australia, and it is estimated that there will be more than 27,000,000 by 2022. The Australian market is growing and rich with opportunities. This is the second of five thoughts considering some of those opportunities. At last count, there were […]

explore the opportunities in loneliness In 2018 there are more than 25,000,000 people living in Australia, and it is estimated that there will be more than 27,000,000 by 2022. The Australian market is growing and rich with opportunities. This is the second of five thoughts considering some of those opportunities. At last count, there were 900,000 outlets in Australia selling brewed coffee and related beverages along with associated foods. I would suggest that the first message to be taken from this is that only a fool or a very skilled operator would open a coffee shop in Australia today. There is little doubt that a number of these coffee shops struggle to make ends meet and very few are making the ‘big bucks’. Perhaps more interesting, however, is what the existence of so many coffee shops in Australia means. Certainly, it suggests that there is a vibrant coffee culture, and…