90% have a brand in mind before looking

QUESTION – how do I maximise conversion rates?THOUGHT 3 – develop a proven strategy and system!Recent research found that 90% of people surveyed had a particular brand in mind before they started searching for a product. That is not to say that they will necessarily buy that brand or that they will buy from a…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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