90% expect businesses to do more than make money

demonstrate that your businesses practices are ethicalThis is the ninth of 10 ‘BEST OF THOUGHTS’ from the more than 200 THOUGHTS published in 2018.Given the findings of the Royal Commission into the banking sector, this is surely the right time to discuss the importance of ethics in business. This is the first in a series…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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