Marketing Consultant
QUESTION – how do I present to win?THOUGHT – support your assumptions and assertions factuallyThere was a time when a big statement made in a presentation tended to be believed. Presenters were viewed as knowledgeable and bold statements were seen as engaging. This is no longer the case. Presenters are more often than not seen…
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Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....