87% want career growth

help your customers to grow This is the third of five thoughts dealing with the core psychological needs of all consumers. Each one of these six needs represents an opportunity for business. This thought addresses the issue of, and, indeed, the need for growth. Not every human being wants to be a millionaire, an Olympic […]

help your customers to grow This is the third of five thoughts dealing with the core psychological needs of all consumers. Each one of these six needs represents an opportunity for business. This thought addresses the issue of, and, indeed, the need for growth. Not every human being wants to be a millionaire, an Olympic gold medallist or a Nobel Prize winner. However, research suggests that almost every human being wants to be more today than he/she was yesterday. Most human beings want to be richer today than yesterday, more informed today than yesterday, faster today than yesterday, or happier today than yesterday. Each human being has their own motivators, a unique combination of issues that impact on their happiness and state of mind, but the one thing they all have in common is a desire to continually move forward. Most human beings want to know that they are making…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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