ensure you are trusted This is the third of five thoughts dealing with the reasons why some e-commerce sites are more successful than others. Research suggests that consumers shop online because of range, convenience, capacity to compare prices, and the price itself (yes, price is not in the top three attractions), among other less significant […]

ensure you are trusted This is the third of five thoughts dealing with the reasons why some e-commerce sites are more successful than others. Research suggests that consumers shop online because of range, convenience, capacity to compare prices, and the price itself (yes, price is not in the top three attractions), among other less significant issues. But why one online shop and not another? Australian research has found that: 90% of online shoppers cite trust as their number one concern when shopping online 97% of baby boomers cite trust as their number one concern when shopping online 86% of Gen Y cite trust as their number one concern when shopping online The fact is, regardless of age, trust is a critically important factor. Online shoppers, no matter how dedicated to shopping online, will avoid a site that does not immediately engender trust. Further: 39% of online shoppers surveyed abandoned a…