70% of qualified enquiries are trying to solve a problem

QUESTION – how do I maximise conversion rates?THOUGHT 2 – understand conversion rate variables!Recent research found that 70% of qualified enquiries or genuine prospects have a problem in mind that their proposed purchase will address. Understanding and being seen to be able to solve that problem is critical. It is important to understand the average…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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