A recent study found that 68% of consumers get their news from social media ‘sometimes’.  Another study found that 20% of US citizens ‘often’ get their news from social media. Another study found that 57% of users do not trust news on social media. However, they still read it. Estimates suggest that 42% of the world’s […]

A recent study found that 68% of consumers get their news from social media ‘sometimes’.  Another study found that 20% of US citizens ‘often’ get their news from social media.Another study found that 57% of users do not trust news on social media. However, they still read it.Estimates suggest that 42% of the world’s population are now active social media users, with 68% of the audience using Facebook.Usage by generation is estimated at: Millennials – 90.4% Gen X 77.5% Baby boomers – 48.2% Some 16 million Australians are now on Facebook, with an average usage of 8 hours per week. This finding suggests that if people tell you they do not have time for something, what they are actually saying is that ‘something’ is less important than Facebook.It is also interesting to note that: 54% of social media users are likely to research products 71% of users are inclined to post…