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67% say a bad experience is the reason for change

Friday, April 26, 2019

QUESTION – how do I maximise repeat business and referral rates?THOUGHT – listen hard and respond honestlyOrganisations can spend a fortune attracting customers to their business and then lose them without really knowing why. Sometimes, a business may be blissfully unaware that a customer has been lost.How many customers have you served this year who […]

QUESTION – how do I maximise repeat business and referral rates?THOUGHT – listen hard and respond honestlyOrganisations can spend a fortune attracting customers to their business and then lose them without really knowing why. Sometimes, a business may be blissfully unaware that a customer has been lost.How many customers have you served this year who have made a purchase – and then decided not to buy from you again?  Most businesses will have no idea. Research completed in 2018 in the United States found that 67% of customers change brands or refuse to return to a business because of a bad experience – not because of price – but because of a bad experience. How many of your customers have had a bad experience over the last year? Other research has found that 92% of people who have had a bad experience do not tell anyone – they just do…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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