Marketing Consultant
A recent US study found an average abandonment rate of 67.91% for e-commerce sites leading to an annual loss of revenue estimated at $4.6 billion.. Australian abandonment rates are estimated to be 76.4%. Most examinations of the reasons for high abandonment rates highlight three critical and related factors: Delivery time Delivery costs Trust In most studies…
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Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....