67.91% cart abandonment valued at $4.6 billion

A recent US study found an average abandonment rate of 67.91% for e-commerce sites leading to an annual loss of revenue estimated at $4.6 billion.. Australian abandonment rates are estimated to be 76.4%. Most examinations of the reasons for high abandonment rates highlight three critical and related factors:  Delivery time Delivery costs Trust  In most studies…

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