build a website that generates leadsI get emails weekly, if not more often, from shysters offering lead generation services. I also talk with clients who have very high enquiry rates, thanks to their high advertising budgets, but achieve a low proportion of qualified enquiries. This is the eleventh of 10 THOUGHTS addressing strategies for maximising […]

build a website that generates leadsI get emails weekly, if not more often, from shysters offering lead generation services. I also talk with clients who have very high enquiry rates, thanks to their high advertising budgets, but achieve a low proportion of qualified enquiries. This is the eleventh of 10 THOUGHTS addressing strategies for maximising qualified enquiries – or genuine prospects. I am defining a qualified enquiry – or genuine prospect – as one where there is a better than 50% likelihood of conversion. I recognise that there is usually a sales funnel and acknowledge the importance of minimising time wasted on unqualified enquiries in that funnel. Most websites tick one important box. The ‘we have a website’ box. Many go no further than this.Most of the websites I see are built with the business in mind rather than the customer. Many talk more about how wonderful the business is…