Not surprisingly, there is much talk these days about artificial intelligence or AI. Some pundits suggest that it will make life easier, while others suggest it will deliver the beginning of the end for humanity. What cannot be disputed is that AI is here to stay, and its use will increase in the months and […]

Not surprisingly, there is much talk these days about artificial intelligence or AI. Some pundits suggest that it will make life easier, while others suggest it will deliver the beginning of the end for humanity. What cannot be disputed is that AI is here to stay, and its use will increase in the months and years ahead. It will impact on all aspects of business, including marketing.Statistics regarding AI reported in 2018, include the following: 61% of businesses with an innovation strategy use AI to identify opportunities30% of businesses are expected to be actively using AI by the end of 2019The share of jobs requiring AI has increased by 450% since 2013. The impact of AI on marketing has already been profound.Artificial intelligence involves the simulation of human intelligence processes by machines. Processes include learning, reasoning, and self-correction. Artificial intelligence delivers the efficient automation of processes – many of which could…