51.9% of brits voted for brexit

In 2017, 72.2% of the British electorate of 46.5 million voters cast their vote. Of these, 51.9% voted in favour of BREXIT – Britain succeeding from the European Union. A year earlier, 48% of eligible voters in the United States abstained from voting in the Presidential election. Ultimately, just 26% of the electorate voted for […]

In 2017, 72.2% of the British electorate of 46.5 million voters cast their vote. Of these, 51.9% voted in favour of BREXIT – Britain succeeding from the European Union. A year earlier, 48% of eligible voters in the United States abstained from voting in the Presidential election. Ultimately, just 26% of the electorate voted for Donald Trump. However, this was just enough to deliver him the electoral college votes needed to win. That 26% amounted to some 67 million people. These two events rocked the world, as has the rise of reactionary, populist political parties all around the world over the last decade. There are many explanations for these events, numerous books on the subject, and countless commentators offering opinions. However, one thing seems clear – there are many people in the world and, indeed, in our very own country who are not happy and want change. While the real…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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