Marketing Consultant
1/5 – Embrace AI and use ‘new age’ chat-botsAt a time when users are demanding high website interactivity – artificial intelligence is reshaping the optimum approach to website development and the use of ‘new age’ chat-bots that can provide that interactivity 2/5 Pay very close attention to colour Bold designs with vibrant and flashy colours…
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Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....