47% expect 2 seconds or less

drive download times down Some 89% of consumers say that they trial a competitor following a poor online experience. Some 95% of users of online devices say that a good user experience is important. But, what are the characteristics of a good user experience? This is the third of five thoughts touching on this complex […]

drive download times down Some 89% of consumers say that they trial a competitor following a poor online experience. Some 95% of users of online devices say that a good user experience is important. But, what are the characteristics of a good user experience? This is the third of five thoughts touching on this complex issue. Research completed in 2017 found that, on average, consumers expect a website to download in 2 seconds or less. Another study found that every one-second delay in the download of a site reduces customer satisfaction and lowers the chances of a return visit. Yet another study found that: 39% of consumers spend less time on a website if it downloads slowly 40% of consumers surveyed reported slow download times $2.6 billion is lost in the United States each year as a result of slow download times Reducing download times to 2 seconds from an…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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