focus, focus and then focus some moreAs the new year gets underway, it seems sensible to ask ourselves what our priorities should be for 2019. Clearly, priorities vary from business to business, but as the economy threatens to tighten, and the pressure on return on investment continues to dog us, there are things we should […]

focus, focus and then focus some moreAs the new year gets underway, it seems sensible to ask ourselves what our priorities should be for 2019. Clearly, priorities vary from business to business, but as the economy threatens to tighten, and the pressure on return on investment continues to dog us, there are things we should all have as priorities in 2019 – or perhaps any year. This is the eighth of ten THOUGHTS suggesting priorities for 2019. A recent study in the United States gave rise to four amazing statistics: Businesses with a documented strategy are 538% more likely to succeedBusinesses with a documented marketing process are 466% more likely to succeedBusinesses that conduct regular audience research are 242% more likely to succeedBusinesses with very specific goals are 429% more likely to succeed Setting aside a range of obvious questions, including those related to the definition of success and the…