41.5% of people struggle to effectively summarise information

QUESTION – how do I present to win?THOUGHT – bring it all together, make your point and ask the questionI read my feed on Linked IN and Facebook every morning. There is some good material on both. Most of the time however, especially on Linked IN, where the subject matter is more business oriented, I […]

QUESTION – how do I present to win?THOUGHT – bring it all together, make your point and ask the questionI read my feed on Linked IN and Facebook every morning. There is some good material on both. Most of the time however, especially on Linked IN, where the subject matter is more business oriented, I find myself asking – ‘and your point is?’. Indeed, I often find myself commenting – ‘and your point is?’ Have a look yourself. At the moment, on the top of my feed is a quote – ‘the pessimist complains about the wind – the optimist expects it to change – the leader adjusts the sails’. “and your point is?’ I more often that not ask myself the same question at the end of a presentation and having read a submission. After sitting and listening for 30 minutes or reading for an hour, I all too…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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