INITUITION IS AMONG THE MOST POWRFUL DRIVERS OF BEHAVIOUR In his book – ‘Thinking Fast and Slow’ – Nobel Prize winner Daniel Kahneman, provided an overview of 40 years of research pointing to two distinctly different types of thinking common in most human beings. Slow thinking is deliberate and considered while fast thinking is instinctive […]

INITUITION IS AMONG THE MOST POWRFUL DRIVERS OF BEHAVIOUR In his book – ‘Thinking Fast and Slow’ – Nobel Prize winner Daniel Kahneman, provided an overview of 40 years of research pointing to two distinctly different types of thinking common in most human beings. Slow thinking is deliberate and considered while fast thinking is instinctive and emotional. More over fast thinking is – intuitive thinking. Kahneman like so many before him highlighted the frequency with which decisions and therefor purchase behaviour is based largely on instinct or intuition. Intuition is in fact one of the most powerful influencers on consumer behaviour – particularly where the decision is made quickly. In one experiment when asked how many people are murdered in Michigan each year, the average response was 100. When the same sample was asked how many people are murdered in Detroit each year, the average response was 200. This is…