25/26 demonstrated mimicry

SOCIAL FACTORS LEAD TO MIRRORING BEHAVIOUR WHICH DRIVES PURCHASES Like many studies before it research in 2013 found evidence of children mimicking the behaviour of others. Indeed some 25 of the 26 participants demonstrated such behaviour. What starts as mimicry in children develops into mirroring as people go older. Put simply, research shows a high […]

SOCIAL FACTORS LEAD TO MIRRORING BEHAVIOUR WHICH DRIVES PURCHASES Like many studies before it research in 2013 found evidence of children mimicking the behaviour of others. Indeed some 25 of the 26 participants demonstrated such behaviour. What starts as mimicry in children develops into mirroring as people go older. Put simply, research shows a high propensity for human beings to bow to social models and mimic or mirror the behaviour of those around them. Stanford University research sort the quantify the impact of ‘social’  on purchase behaviour and more specifically determine whether watching another person make a purchase has a significant impact on an individual’s purchase behaviour. This highly controlled research gave rise to a number of interesting findings, including the following: An individual’s purchase behaviour is significantly impacted by watching another individual make a purchase. The propensity of the second individual to purchase increases significantly. An individual’s spending level…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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