15 seconds is all you have – if you are presenting for 15 minutes QUESTION – how do I present to win? THOUGHT – hook your audience immediately and hang on Have you ever sat through a long introduction of a speaker, or worse still a speaker opening his or her speech with a long […]

15 seconds is all you have – if you are presenting for 15 minutes QUESTION – how do I present to win? THOUGHT – hook your audience immediately and hang on Have you ever sat through a long introduction of a speaker, or worse still a speaker opening his or her speech with a long introduction of themselves? If you have, you might also recall how that negatively impacted on your engagement with the presentation. The presenters we engage with tend to be those that grab our attention immediately and then hold it. Indeed, recent research suggests that when delivering a 15-minute presentation, the presenter has perhaps 15 seconds to grab our attention. Further, if they fail the grab our attention in those first 15 seconds, the chances of ever doing so are reduced significantly. My experience suggests that no longer how long the speech, you rarely have more than…