why worry about the house of hancock?

3 tips for better management I have not watched any of THE HOUSE OF HANCOCK on Channel 9, but a lot of people have. Indeed, last Sunday night some 25.5% of televisions were switched to Channel 9 last Sunday night Despite not having viewed any of this series I am however confident of three things: […]

3 tips for better management I have not watched any of THE HOUSE OF HANCOCK on Channel 9, but a lot of people have. Indeed, last Sunday night some 25.5% of televisions were switched to Channel 9 last Sunday night Despite not having viewed any of this series I am however confident of three things: I am better off for not having viewed it Gina Hancock’s legal action increased the audience Better preparation would have made such action unnecessary   I spend Sunday evening discussing a new business venture with my son. I am sure building personal relationships is a better use of time than watching sensational gossip constantly interrupted by commercials. As I see it the only thing the legal action taken by Gina Rinehart to block the programme or have it edit achieved was to draw additional attention to the programme and therefore deliver a bigger audience than…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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