WHAT IF PEOPLE DON’T RECALL YOUR ADVERTISING? 3 problems Have you wasted your money if people do not recall your advertising? Well the first questions we have to ask are: Are the people in question in your target market? Do the people you asked use the media you used? Do the people you ask have dementia? […]

WHAT IF PEOPLE DON’T RECALL YOUR ADVERTISING? 3 problems Have you wasted your money if people do not recall your advertising? Well the first questions we have to ask are: Are the people in question in your target market? Do the people you asked use the media you used? Do the people you ask have dementia? Very often the people who don’t recall your advertising were never meant to. I did recall any IKEA advertising because I am not in their target market. Very often the people you asked do not engage with the media concerned. I don’t engage with Myer advertising because I don’t watch commercial television, listen to commercial radio or read any newspaper other than the Financial Review. People with dementia often don’t remember anything short term. I think I might be one of them also. Even if you have selected the media as well as it can…