what about these coffee shops

There are so many coffee shops in our cities today. Every major building has one. Most arcades have one or two. Shopping centres have numerous. Most street corners have one if not two. There appears to be new coffee shops opening every day, some franchised and others individually owned. There seems to be a new […]

There are so many coffee shops in our cities today. Every major building has one. Most arcades have one or two. Shopping centres have numerous. Most street corners have one if not two. There appears to be new coffee shops opening every day, some franchised and others individually owned. There seems to be a new source of the city’s best coffee every week and a steady stream of people flocking to it. Where did they all come from? Why are they so popular? Can they all survive? I guess the answer to the first of these questions is the easiest. Coffee shops became popular, the margins are healthy and the cost of entry is low. Many people saw coffee shops are addressing a growing need and delivering outstanding margins. This has been supported in WA by a willingness of customers to pay high prices, a lack of ability by customers…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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