Most of the webinars are conducted on Gotowebinar, registration links to Gotowebinar are provided below. Some of these are webinars are free, while others have a payment feature. Payments can be made as per the instructions that are given below.


 

ONLINE SHOPPING WILL DECIMATE LOCAL BUSINESSES AND RATES REVENUES
The solution for the local government.

By 2025, 50% of all retailing in Australia will be online. Between 30 and 40% of bricks and mortar retailers will cease to exist, having a devastating effect on communities and local government revenues. In addition to causing problems, these changes will also create opportunities in logistics and curiously enough in a new form of retailing that a few might be smart enough to capitalise on.

Amazon threatens all bricks and mortar retailing in Australia, but they are only the third biggest online retailer in the world and soon the two larger retailers are coming, and how!

Local governments will be affected by these changes but at the same time if sufficiently well informed, can capitalise on these opportunities. But how??

In this free webinar, D John Carlson, marketing consultant and avid blogger will take you through what you can expect from the online retail industry in the coming years. A prolific writer, John publishes regularly. Sometimes controversial, often confronting and always topical, he questions conventional wisdom, debunks marketing myths and offers fresh insights into all aspects of marketing, communication and human behaviour.

We will specifically cover:

  1. The online strategies local governments can facilitate to support local businesses
  2. The offline strategies local governments can facilitate to support local businesses
  3. The strategies local governments can implement to help local businesses survive

The webinar is scheduled for 24 May 2018, 11 AM (AWST), REGISTER HERE
Duration: 
One hour followed by Q&A


 

ESTABLISH AND LEVERAGE RELATIONSHIPS THAT MAXIMISE PATIENT REFERRALS
Strategies that work for you while you work with your existing patients.

While understanding the benefits of a consistent flow of patients right across the year, most Medical Specialists and Surgeons feel uncomfortable marketing themselves or engaging in activities designed to build their profile among General Practitioners and other referrers. In addition to this, most Specialists are aware that many traditional marketing strategies and tactics do not work well for them. They even think that search engine optimisation and a dynamic website does not give out the desired results.

Fortunately, there are strategies Medical Practitioners and Surgeons can put in place to establish and leverage relationships to maximise patient referrals without the need for traditional marketing or significant personal involvement. These strategies, while not widely recommended by traditional marketing and management consultancies and advisories can be highly effective in generating referrals and the consistent flow of referrals needed to maximise the performance of the practice.

In this exclusive webinar, we will introduce you to practical strategies that ensure a consistent flow of patient referrals.  At the heart of these strategies is a reciprocity-based approach to relationship management incorporating both online and offline initiatives that require no marketing expertise and a very limited time commitment on the part of Medical Specialists and Surgeons.

We will specifically cover:

  1. The digital strategies specialists can implement to drive referrals
  2. The content strategies specialists can implement to drive referrals
  3. How specialists can build relationships with GPs they have not met

So, register today and take away tactics and initiatives you can implement at little or no cost immediately.

Register for the webinar:

31 May, 6 PM (AWST), REGISTER HERE
1 June, 8 AM (AWST), REGISTER HERE
Duration: 
One hour followed by Q&A

 


 

CREATING A CULTURE THAT ELIMINATES ADVERTISING COSTS
The Culture – Brand Continuum.

There are a number of important differences between Myer and Zara. Myer has 67 stores in Australia while Zara has around 1400 stores around the world.  Today Myer struggles to maintain profitability and has an uncertain future whereas Zara is performing very well and expanding.

Myer was a good business 15 years ago, while Zara is a great business today, and in all probability will certainly remain so.  There is another important difference between Myer and Zara – Myers spends millions of dollars each year on advertising to promote its brand, while Zara spends almost nothing.  This comparison points directly to the merits of investing in the development of a culture that creates, delivers and demonstrates the brand, as established by Zara. Both brand and culture are central to the success of any organisation, commercial or otherwise. Advertising is not.

A symbiotic relationship between culture and brand with each being dependent upon and supporting each other will drive marketing costs down and return on investment up. Unlike Myer, Zara has built its success by leveraging this symbiotic relationship.

In this webinar, D John Carlson, marketing consultant and avid blogger will look at the Culture-Brand Continuum and establish the symbiotic relationship between culture and brand that has the potential to eliminate – or at the very least – significantly reduce advertising costs. This webinar will provide participants with practical strategies they can apply to develop the culture that will establish the brand that will drive sales and margins while reducing the cost of marketing.

We will specifically cover:

  1. The strategies for replacing advertising with culture
  2. The strategies for building a culture that drives productivity
  3. The strategies for building a brand that drives profitability

So register today!

Register for the webinar:
The webinar is scheduled for 12 June from 11 AM (AWST), REGISTER HERE
Duration: 
One hour followed by Q&A