the unethical public service

Criticising the public service is a national past time in Australia. Few people have a good thing to say about the federal of state public services. I am one of the critics and I stand by my often savage criticisms. Like many people my public service experiences, as a ‘customer’ or citizen are much less […]

Criticising the public service is a national past time in Australia. Few people have a good thing to say about the federal of state public services. I am one of the critics and I stand by my often savage criticisms. Like many people my public service experiences, as a ‘customer’ or citizen are much less than ideal. Having said that, my experiences as a supplier has been much more variable and often very impressive indeed. There are some excellent and unheralded people in the public service. These experiences have taught me that public servants are not that different to anyone else in terms of their desire to do the right thing and provide excellent service. Further, with one exception, they are as well equipped as anyone in the private sector to deliver great outcomes. The one exception, in my view is the ‘unethical attitude of government’. All large organisations struggle…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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