$19.6 billion each valentine’s day This is the eighth of 20 daily THOUGHTS examining emotions in marketing.I do not make a habit of buying flowers or, indeed, anything else on Valentine’s Day. I consider it a commercial sham and have successfully ignored it most of my life. This might, of course, have been different if […]

$19.6 billion each valentine’s day This is the eighth of 20 daily THOUGHTS examining emotions in marketing.I do not make a habit of buying flowers or, indeed, anything else on Valentine’s Day. I consider it a commercial sham and have successfully ignored it most of my life. This might, of course, have been different if my partners had a different view of the day or were women who thought that a 24-hour bad mood or a break from sex was appropriate retribution for ignoring Valentine’s Day. Fortunately, this was not the case. Not surprisingly, I am in the minority in this regard. While I don’t have figures for Australia, research in the United States found that on Valentine’s Day 2018: $19.6 billion was spent on the day 224 million roses were purchased 61% of the roses were red and 27Y were pink In Australia on Valentine’s Day florists sell out,…