remember – not all decisions are the same

55% of all purchase decisions are unconscious This is the fifth of 20 daily THOUGHTS examining the emotions in marketingA study referred to in an earlier THOUGHT this week suggested that there is an unconscious component in 90% of purchases. Another study found that 55% of all purchase decisions are largely unconscious. Unconscious decisions are […]

55% of all purchase decisions are unconscious This is the fifth of 20 daily THOUGHTS examining the emotions in marketingA study referred to in an earlier THOUGHT this week suggested that there is an unconscious component in 90% of purchases. Another study found that 55% of all purchase decisions are largely unconscious. Unconscious decisions are largely: automatic – requiring no thought at all emotional – a response to feelings (often unconscious) Of course, not all purchase decisions are the same and some decisions involve more thought than others. One frequently referenced model in the literature refers to three types of decision making: Extensive Complex Involving significant input from the neocortex (thinking) Limited Simple Involving the limbic system (emotions) and the neocortex (thinking) Routine Very simple Involving the limbic system (emotions) and the reptilian brain (no thinking) Nobel Prize winner Daniel Kahneman offered a different model: Slow thinking involving the neo-cortex…

New here?

Be the first to read the full article and get unlimited news access and insights!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE