how do we reduce overseas purchasing?

3 issues and 3 solutions I read today an account of the failure of the Australian arm of fashion retailer G STAR RAW. There have been reports in the media over recent day regarding disappointing retail sales in December 2014, in the lead up to Christmas When such reports are floating around there are often […]

3 issues and 3 solutions I read today an account of the failure of the Australian arm of fashion retailer G STAR RAW. There have been reports in the media over recent day regarding disappointing retail sales in December 2014, in the lead up to Christmas When such reports are floating around there are often questions asked about the impact of online shopping on the success or otherwise of bricks and mortar retailers. My larger concern however is the percentage of online shopping in Australia that involves retailers outside of Australia Online shopping will continue to erode bricks and mortar retailing. While online shopping now accounts for 6-8% of Australian retailing, it accounts for 13% of European retailing and 16% of British retailing. I would argue that online shopping in Australia will pass 20% within 5 years and progress steadily towards 40 or 50% after that The rate of growth…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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