There are very few people in business today that would question the role of corporate branding in building value into a business, product or service. Rory Sutherland, one of the world’s leading behavioural economists noted that branding ads more value to most products that manufacturing ever will. Increasingly it is being recognised that Personal branding […]

There are very few people in business today that would question the role of corporate branding in building value into a business, product or service. Rory Sutherland, one of the world’s leading behavioural economists noted that branding ads more value to most products that manufacturing ever will. Increasingly it is being recognised that Personal branding is equally important in terms of building value into an individual and helping that individual realise their potential both inside and outside of the workplace. The fact is people with strong personal brands are more likely to achieve their goals. Personal branding is the process of – UNLOCKING AN INDIVIDUALS TRUE VALUE BY DEFINING AND COMMUNICATING THEIR ESSENCE IN A WAY THAT IS AUTHENTIC, RELEVANT, DISTINCTIVE AND EASY TO COMMUNICATE. In the many speeches, seminars and workshops, together with executive coaching on this subject there are a number of common questions including: – Does everyone…