LIVING Effective personal branding involves three critical elements – defining your brand, living your brand and communicating your brand. Definition and communication of the brand tend to receive the most attention. In many respects however they are the easier elements to address. Living the brand is the more difficult element and in many respects the […]

LIVING Effective personal branding involves three critical elements – defining your brand, living your brand and communicating your brand. Definition and communication of the brand tend to receive the most attention. In many respects however they are the easier elements to address. Living the brand is the more difficult element and in many respects the most important element. A feature of high profile individuals with well-regarded personal brands is that they more than most LIVE their brand. They recognise that LIVING is the most important element of communicating the brand. Richard Branson is an excellent example of a high profile individual who LIVES his personal brand – flying around the world in hot air balloons, skydiving and generally adventuring. Not only does Branson personally live HIS brand, but he has created in his business a culture that helps to ensure the staff LIVE the brand. Living the brand involves: Identifying…