The power of AUTHENTICITY Few things are more important to effective personal branding than a commitment to authenticity. Defining your personal brand is essential. Communicating your personal brand is essential, but nothing is more important that LIVING YOUR BRAND. You cannot LIVE your brand effectively unless the brand you define is authentic and as such […]

The power of AUTHENTICITY Few things are more important to effective personal branding than a commitment to authenticity. Defining your personal brand is essential. Communicating your personal brand is essential, but nothing is more important that LIVING YOUR BRAND. You cannot LIVE your brand effectively unless the brand you define is authentic and as such liveable. It is very difficult to live a lie for an extended period of time. It takes months and often years to build a strong personal brand. That being the case it is critical to define a brand that you can live authentically over years. Effective personal branding therefore involves identifying your essence and then defining your brand in a way that reflects that essence and can be expressed in a way that is authentic and relevant to the needs of your target market. Here in lies a major challenge for some people.   This…