mobile shopping – here and now

Consider these facts – – 50% of Australians now shop online – 8% of all retailing in Australia is now online Online shopping is now a major opportunity in Australia. But it is only just beginning. Consider these facts- – 13% of shopping in Britain is now online – estimates suggest that 16% of purchasing […]

Consider these facts – – 50% of Australians now shop online – 8% of all retailing in Australia is now online Online shopping is now a major opportunity in Australia. But it is only just beginning. Consider these facts- – 13% of shopping in Britain is now online – estimates suggest that 16% of purchasing will be online in the UK next year Online shopping is not only here to stay, it is set to grow, and grow fast. some estimates suggest it could be as much as 20% of shopping in Australia within 5 years. but it will not all be from desk tops. Consider these facts – 70% of Australians have internet enable phones – 52% of Australians have smart phones – 94% of smart phone owners research purchases on line – 28% or smart phone owners in Australia use them for online purchasing The fact is, mobile…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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