I have said before that business culture is everything. There is so much talk these days about innovation and the key driver of innovation is culture. There is so much talk these days about customer service and customer service standards are a reflection of culture. There is a lot of talk these days about values […]

I have said before that business culture is everything. There is so much talk these days about innovation and the key driver of innovation is culture. There is so much talk these days about customer service and customer service standards are a reflection of culture. There is a lot of talk these days about values – a key component of any strategy to create the culture that delivers optimal outcomes. I have said before that branding is all about culture. Brands are a summary of consumer expectations and there is no better way to create expectations than through the culture of an organisation and the behaviours it inspires. Behaviour is a critical issue for all organisations and consistently appropriate behaviour by all team members at all times is what culture is all about. Indeed, to a very large extent it is what success is all about. So – how do…