3 lessons from COLES. I am amazed by how many organisations make it hard to engage with them and buy what they are selling. I went on to a Not for Profit site today with a view to making a donation to one of the appeals supporting the crisis in Nepal. What I found was […]

3 lessons from COLES. I am amazed by how many organisations make it hard to engage with them and buy what they are selling. I went on to a Not for Profit site today with a view to making a donation to one of the appeals supporting the crisis in Nepal. What I found was that most of the organisations required a great deal of ‘mandatory’ information before a donation could be made. I was happy to enter my credit card information and understood why they wanted my email address, street address and telephone number – but had NO intention of providing anything other than the credit card information. I ended up donating to the organisation that required the least information. The others missed out because the additional information they required including my phone number was a barrier and this information should have been optional. The only reason I persisted…