what have you learned in 2014?

Learning is one of the joys of life. I have learned a great deal in 2014. Not all of it was new. Some of it was just further confirmation of what I thought I knew before. But it is all of value Here are 10 of the hundreds of things that were confirmed for me […]

Learning is one of the joys of life. I have learned a great deal in 2014. Not all of it was new. Some of it was just further confirmation of what I thought I knew before. But it is all of value Here are 10 of the hundreds of things that were confirmed for me in 2014 Social media is important, but it is not the be all and end all There is still a big place for traditional media, and that will remain so for years to come   Social Media is good for building your contact base but it is not an effective way for developing productive relationships Developing personal relationships requires serotonin and this in turn requires personal contact   There are no silver bullets in marketing or indeed any other field of endeavour. Silver bullets are solutions peddled by one trick, mentally feeble consultants. Real solutions…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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