32% of businesses are trying to integrate digital and traditional marketing This is the second of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond.A recent survey asked marketing managers about the importance of, and the priority given to, developing and implementing an integrated marketing strategy. The top line findings were: Trying […]

32% of businesses are trying to integrate digital and traditional marketing This is the second of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond.A recent survey asked marketing managers about the importance of, and the priority given to, developing and implementing an integrated marketing strategy. The top line findings were: Trying to integrate traditional and digital marketing – 32% The integration of traditional and digital marketing is low – 22% Digital and traditional marketing are fully integrated – 14% There is no integration of digital and traditional marketing – 12% Optimising a fully integrated strategy – 6% Not applicable – 6% These numbers suggest a growing trend towards the integration of traditional and digital marketing with one-third of businesses in the process of integration. They also suggest, however, that very few businesses have achieved full integration (20%) and that some 34% have low or no integration.…