it is the small things that will hurt you

Do you remember the last time someone did not return your call? I do I also remember the last time I was on hold at the ANZ bank and was bombarded with advertising whilst I waited. Do you remember the last time you were given the third degree before a receptionist put you through to […]

Do you remember the last time someone did not return your call? I do I also remember the last time I was on hold at the ANZ bank and was bombarded with advertising whilst I waited. Do you remember the last time you were given the third degree before a receptionist put you through to the person you actually wanted to talk to? I do   I also remember the last time I walked into a Myer and stood round for 10 minutes without anyone approaching me?   Do you remember the last time a waiter lied to you and told you that the law does not allow you to bring your own wine into a licenced restaurant? I do I also remember going into David Jones with my son who wanted to exchange clothing he purchased the day before for a because it was faulty and was told that…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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