is it ethical to be small?

In history, I remember learning about giants like, Genghis Kahn, alexander the Great, Napoleon, Michael Collins and so many others. Good and bad, these were people with a great vision and a determination to realise that vision. They were BIG people. More recently there have been others, like John Kennedy, Martin Luther King and Nelson […]

In history, I remember learning about giants like, Genghis Kahn, alexander the Great, Napoleon, Michael Collins and so many others. Good and bad, these were people with a great vision and a determination to realise that vision. They were BIG people. More recently there have been others, like John Kennedy, Martin Luther King and Nelson Mandela. Even on the Australian stage there have been visionary leaders like Charles Court, Don Dunston, Gough Whitlam and Paul Keating. Again, these are all people with a big picture view and a determination to see their dreams become a reality. They are all people who set out to change to world and make it better for this and future generations. We may not always have agreed with them ,and I CERTAINLY didn’t, but they commanded respect because they cared about the world that they left their children and grand children. As I sit at…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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