is csv better than csr?

3 points made by Michael Porter at Harvard CSV – Corporate Share Value is a concept developed by Michael Porter and his colleagues at Harvard University. CSR is of course – Corporate Social Responsibility. According to Porter CSR is all about: Being responsible. Doing no harm. Redistributing money. It is often essential, but rarely commercial […]

3 points made by Michael Porter at Harvard CSV – Corporate Share Value is a concept developed by Michael Porter and his colleagues at Harvard University. CSR is of course – Corporate Social Responsibility. According to Porter CSR is all about: Being responsible. Doing no harm. Redistributing money. It is often essential, but rarely commercial in its own right – although it may support commercial activities through public relations value. According to Porter CSV is all about: Rethinking capitalism. Exploiting opportunities. Creating value. In essence CSV involves corporations applying capitalism thinking and approached to generating profits, and indeed maximising profits by addressing issues of social consequence, such as: Reducing waste in a way that generated commercial profits. Making healthy food that can sell at a commercial profit. Collaborating with suppliers to generate better returns for all. Again, according to Porter, this can involve: Products that address consumer needs. Alternative approaches…

New here?

Be the first to read the full article and get unlimited news access and insights!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE