3 insights from Virgin, Apple and Google I laugh when I read an organisation’s values on their website. Why would you tell people what your values are and why would they believe you? I would argue that they will rarely believe you viewing the words as nothing more than puff and window dressing. I would […]

3 insights from Virgin, Apple and Google I laugh when I read an organisation’s values on their website. Why would you tell people what your values are and why would they believe you? I would argue that they will rarely believe you viewing the words as nothing more than puff and window dressing. I would argue that values are communicated through behaviour not words. An organisation’s values are best communicated through the behaviour of its staff, the nature of the service offering, the qualities of the products on offer and the manner in which products and services are made available. I would further argue that articulating values to internal or external audiences is of limited if any value. The value in values comes when the people in the business embrace them and see them as critical. The real value comes when all staff LIVE the values all day, each and…