FROM THE NEWS – OBSERVATION 1 History would suggest that it is very important to kiss. The great politicians do it well and often. It is often said that daily newspapers are pitched at a reading age of 12. In the case of my local newspaper – The West Australian – it is almost certainly […]

FROM THE NEWS – OBSERVATION 1 History would suggest that it is very important to kiss. The great politicians do it well and often. It is often said that daily newspapers are pitched at a reading age of 12. In the case of my local newspaper – The West Australian – it is almost certainly pitched at a reading age of 5 and an intellectual age of .05. The circulation of these daily newspapers (more than 300,000 in the case of the West Australian) serves to highlight the importance of keeping messages as simple as possible. Presentation coaches will tell you to focus your speeches and presentations on three key points, because that is all anyone can remember. Again this serves to highlight the importance of keeping it simple stupid. People struggle to deal with complexity and are generally reluctant to bring too much brain power to the messages you…