3 keys to greatness I read in Thursday’s Financial Review that Donald McGauchie was a ‘hard man’ that was too soft in allowing three CEO’s, of businesses he chaired, stay in their jobs too long This reminded me just how important a great leader is in building a great business. In a natural progression I […]

3 keys to greatness I read in Thursday’s Financial Review that Donald McGauchie was a ‘hard man’ that was too soft in allowing three CEO’s, of businesses he chaired, stay in their jobs too long This reminded me just how important a great leader is in building a great business. In a natural progression I found recalling the book Good to Great by Jim Collins. Collins famously suggested that the greatest enemy of a GREAT business is a good business He suggested three ‘keys’ that distinguished great businesses: Disciplined people Disciplined thinking Disciplined action Clearly the common word her is DISCIPLINED and I would argue that there is no more important word in business and indeed my area of greatest interest – marketing. In my experience the a disciplined approach to marketing and communication is all to rare It is in my view difficult to argue with the importance of…