3 critical issues To know your purpose or that of your organisation it is important to know Who you are. What you are good at. What you do. I would argue however that there are three more important questions that need to be addressed: Who are you serving? What are they looking for? How will […]

3 critical issues To know your purpose or that of your organisation it is important to know Who you are. What you are good at. What you do. I would argue however that there are three more important questions that need to be addressed: Who are you serving? What are they looking for? How will they benefit? The first three points while requiring a lot of thought are nowhere near as difficult to address and are arguably much less important than the three questions. These three questions, for me highlight the importance of being and an approach to being customer focused. They highlight the fact that success is ultimately about addressing customer needs. I would argue that when answered and answered well these provide a platform for great marketing planning. Given the attention depth of consideration and contemplation they deserve, the amount to a solid basis for personal and business…