help reduce the anxiety of shopping

17% cite decision anxiety This is the thirteenth of 20 daily THOUGHTS examining emotions in marketing.‘Decision anxiety’ is an emotional state that impacts purchase behaviour. A recent study found that some 17% of people experience decision anxiety and a further 10% experience an emotion best described as ‘get it done’. In some cases, anxiety is […]

17% cite decision anxiety This is the thirteenth of 20 daily THOUGHTS examining emotions in marketing.‘Decision anxiety’ is an emotional state that impacts purchase behaviour. A recent study found that some 17% of people experience decision anxiety and a further 10% experience an emotion best described as ‘get it done’. In some cases, anxiety is caused by not knowing what category of product to buy. This is demonstrated when consumers struggle to determine what to buy a loved one for Christmas or a birthday. More often, however, decision anxiety results from a proliferation of choices within a product category. For example, men in a hurry in a supermarket may find themselves confronted by 30 butter options, 50 cheese options and 200 TV dinner options. This is increasingly apparent in a range of businesses such as Chinese restaurants and department stores. There appears to be a prevailing view that, the more…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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