getting the best value from an advertising agency

There is a lot of scepticism about the value delivered or added by advertising agencies. Many people consider them a necessary evil whilst an increasing number of people I talk to just consider them evil. Whilst this scepticism is well founded, I believe that a good advertising agency engaged on the right basis can add […]

There is a lot of scepticism about the value delivered or added by advertising agencies. Many people consider them a necessary evil whilst an increasing number of people I talk to just consider them evil. Whilst this scepticism is well founded, I believe that a good advertising agency engaged on the right basis can add a lot of value. In saying that, I admit to having once worked in the industry. I don’t anymore. Before addressing how you extract full value from your agency I will address the critical issue of selecting the right agency, or the agency that suits your organisation. In this regard I think there are a number of critical issues. They include: – Not assuming that bigger agencies are better at what they do – Not assuming that smaller agencies are cheaper – Not assuming that advertising will be involved – Knowing what it is you…

New here?

Be the first to read the full article and get unlimited news access and insights!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE