3 thoughts worth considering A report in this morning’s Financial Review suggested that most first homebuyers don’t know what to look for when purchasing a new home I would argue that most home buyers are conscious of this fact and as a result approach the purchase process with a level of fear and trepidation Further, […]

3 thoughts worth considering A report in this morning’s Financial Review suggested that most first homebuyers don’t know what to look for when purchasing a new home I would argue that most home buyers are conscious of this fact and as a result approach the purchase process with a level of fear and trepidation Further, as houses become less and less affordable the degree of trepidation will grow It occurs to me that there are three important things vendors of first home buyer product need to do: Define and understand the market Develop appropriate product Engage and support prospects What is a first home buyer?  There was a time that first home buyers were 20 year old newly- weds. Today, first home buyers need to be defined psychographically rather than demographically. They are people with a common mind set, not a common age, gender and lifestyle stage –  and it…