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branding - marketing - communication

John’s primary expertise is in:

  • Branding strategy.
  • Marketing strategy.
  • Communication strategy.
  • B2B business development strategy.
  • E-commerce strategy.
  • Sales strategy.
  • Business plans.

Thirty years working with clients across Australia has taught me that facilitating strategies that can and will be fully implemented requires prioritising:

  • Data – enabling more reliable and profitable decisions than intuition.
  • Intellect – the objective, critical, and lateral interrogation of data.
  • Innovation – generating fresh ideas that will drive performance.
  • Perspective – addressing immediate needs and long-term opportunities.
  • Ethics – developing and living values that exceed stakeholder expectations.
  • Engagement – ensuring that management, staff, and consultants are onboard.
  • Delivery – on time, to budget and to specification.

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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